Uniqlo is a Japanese retail success story born of the recession in Japan in the 1990s. Like Book Off, Uniqlo came to prominence in the so-called "Lost Decade" of the 1990s when the demand rose for cheaper products than could be found in Japan's then all-powerful department stores. The massive popularity of the company's fleeces in the late 90s ensured the prominence of the retailer in Japan.
Uniqlo has risen from humble beginnings in rural Yamaguchi prefecture in 1984 to become the leading retailer of clothing in the country, now with stores overseas in the US, UK, South Korea, China, France, Russia and Singapore and a competitor in the global market to such companies as H&M, Zara and Gap.
Uniqlo - a contraction of "Unique Clothing" - specializes in casual clothing mostly manufactured in China, sold at low prices in often pastel shades. The company's HQ is still in Yamaguchi with the main Tokyo office located in Midtown Tower in Roppongi (Tel: 03-6865-0296). The company has over 790 stores in Japan and is moving towards opening more large format stores such as its mega-outlets in Ginza in Tokyo and Sakae in Nagoya.
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Wednesday, March 24, 2010
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