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Friday, June 27, 2008

Do It At Home


The "Do It At Home" campaign is continuing on the Tokyo subway. Previously the posters featured a young woman applying her make up on the trains. Now a new series of posters features the same woman in a polyptych talking on her mobile phone watched over by a sinister male figure wearing spectacles.

Do It At Home

Is the man a chikan pervert or does he represent the long-suffering, law abiding Tokyo commuter? Why is the disapproving figure a man not a woman? Is the poster sexist or misogynist? I am no psychologist but there are layers of hidden meaning in this poster.

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